Okay. I don’t usually weigh-in online about things like this (although I feel very strongly about them) but THIS. I want this to go viral. I want this campaign to spread. I want people to see this.
“Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to how much they blame themselves after the assault. That’s why our campaign is targeting potential offenders - they are the ones responsible for the assault and responsible for stopping it. By addressing alcohol-facilitated sexual assault without victim-blaming, we intend to mark Edmonton on the map as a model for other cities.”
Edmonton you are doing this right. More info on the campaign here.